Web3 and NFTs will power the next wave of content brands and IP
One of the most exciting aspects of Web3 and NFTs is the emergence of new brands that are redefining the relationship between creators and their communities. For many NFT projects and DAOs this means an expansion into content development and media brands that expand reach, deepen engagement and drive value back to core communities.
From the earliest days of Bright Moments, we have embraced the development of content as a way to educate and inform our collectors, DAO members, and new Crypto adopters. Creating content around Bright Moments and CryptoCitizens is also a way to bring our brand to life and provide ways for our DAO members to benefit from the new IP that we’re building as a community.
Today we are excited to announce that we’re taking the next step in this journey by signing two formative partnerships:
To advance our advance our storytelling ambitions and to create new opportunities for IRL experiences and for our community, Bright Moments has signed with with William Morris Endeavor (WME), one of the premier talent representation firms with deep relationships, clients and partnerships across the entertainment, events and Web3 ecosystems.
And, as a launch partner for our in-house content studio and to make sure our community has access to best-in-class Crypto security, we are also announcing a strategic partnership with Ledger that includes the creation of educational animated crypto content and access to Ledger devices for those that mint IRL at our events.
Onboarding the next 100M people through Bright Moments Studio
From the formation of Bright Moments in March 2021, two things were clear:
First, there was something very interesting happening in the Crypto and NFT space. We were at the beginning of a moment in time (“NFT Summer!”) that would prove to be historic and we realized that we needed to document the emergence of NFT culture. From those early days, we filmed almost every brainstorm session, meeting and event, allowing us to capture the zeitgeist and the triumphs and the challenges that we faced.
Second, we realized that NFTs, and Crypto Citizens in particular, naturally lend themselves to animation and can be incredibly effective as an education tool to help onboard the next 100M Crypto adopters. Our focus on animation has been helped by prolific voice actor and founding DAO member Greg Cipes, the voice of Beast Boy from Teen Titans Go!
Our Crypto Citizen cryptoons have given us the opportunity to work with incredible talent such as Jamie Foxx, Danny Trejo, and Andy Milonakis. Actor Lukas Haas, an early DAO member, has also lent his voice to one of our characters and has since joined the Bright Moments team as one of our creative leads and advisors.
Our non-scripted and animation projects have helped Bright Moments build the foundation for a Web3 content studio uniquely positioned to bring the NFT cultural moment to life in the pop culture landscape. We can’t wait for you to see what we have in the works!
WME: Unlocking content opportunities and supercharging Bright Moments IRL experiences
Given our content ambitions, partnering with WME is a natural evolution that marks the next phase of Bright Moments’ journey as a brand and as a content studio. WME’s position in the broader entertainment ecosystem will allow Bright Moments to unlock even more value for our community by advancing our ability to create compelling content and tell compelling stories.
In addition to our endeavors in non-scripted television and animation, WME will help Bright Moments expand on our leadership position in Web3 live events and experiences through WME's unparalleled network of live and event properties, businesses and representation clients.
We couldn’t be more excited to have WME as a partner as we embark on our next stage of growth.
Ledger: Providing Crypto education and security for the Bright Moments & Crypto Citizen communities
Bright Moments is also incredibly excited and proud to announce that we have formed a strategic partnership with Ledger, the leading secure gateway for digital assets. As part of our partnership with Ledger, Bright Moments will launch an original content series of educational animated music videos using Crypto Citizen IP. The series of educational animated songs will focus on blockchain education around best practices in the crypto space - think Schoolhouse Rock meets Crypto!
Ledger will also be Bright Moments’ cold wallet storage provider at our next IRL gallery experience, NFT Art Berlin, taking place from April 6th - 23rd in Berlin, DE. Ledger will have a security desk at the event where attendees can learn about secure storage in the world of Web3, and those minting Crypto Berliner NFTs will be given an exclusive, Bright Moments branded Ledger Nano X hardware wallet.
We thank you for being on this journey with us! We’re just getting started!
- Bright Moments